Hull City Council and Citybuild (Hull's Urban Regeneration Company) have developed a Masterplan designed to regenerate and reinvigorate the city centre of Hull.

The purpose of the Masterplan is to maximise the potential of Hull's City Centre to generate jobs and to increase spending and investment, thereby improving the quality of life for all those who live and work within the City.

The Hull Masterplan has identified five Strategic Development Areas (SDA's), which are the focus for major redevelopment and delivery of the Masterplan objectives.

The five main areas identified on the Masterplan are:

  • Albion Square
  • Quay West
  • Humber Quays
  • Fruit Market
  • East Bank

Each area has been earmarked for specific types of development, and the combined effect of the Masterplan will result in an accessible city centre where residents and visitors alike have the opportunity to work, learn, shop, and relax.


Delivery of the Masterplan is now well underway.

The 300m Quay West investment is a sign of growing confidence in the renewal of Hull. The proposed Quay West development will complement Hull's other major retail project, St Stephen's, and form part of a new retail circuit between St Stephen's Prospect Centre and Princess Quay Shopping Centre. This will allow Hull to compete effectively with other regional centres such as York, Leeds and Sheffield.